The SickKids Foundation had a vision: to undergo a top-to-bottom transformation in support of what promised to be a ground-breaking digital donor campaign. But to completely "go digital" it needed to go the distance.
Following an enterprise-wide review, KPMG in Canada helped develop a step-by-step game plan to align the Foundation's front, middle, and back-office and technologies with its bold online vision. The transformation depended on new skills, processes, and innovations – and one that led to “SickKids VS”, the first of many impactful campaigns to come.
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